Madonna Gets the Touch of Magic!
The recent explosion in "tribute T-Shirts" has been attributed to the exploits and imagination
of non other than the "Queen of pop" herself, Madonna. Together with her publicist, she paid a surprise visit to Lester George of the Magic-Shirt outlet in Covent Garden, London. And together created some "Special T -Shirts".
The whole thing was kept under strict secrecy as the shirts were to be featured in various
concerts and performances.
The transfers were produced using the "Gold & Silver" MagiCut paper that were cut out using a
plotter/cutter, then heat pressed directly onto the garments. The individual words printed
included "Kylie" "Britney" and also "Rocco". The shirt featuring "Rocco" (her new son) was
worn by Madonna at her Brixton Academy concert in December and was seen by over 30 million
people via web-cam broadcast worldwide.
Shop owner Lester George explains "since Madonna we have produced shirts for Robbie Williams,
Kylie Minogue, Nigella Lawson and a host of famous celebrities and personalities." Lester has
been receiving requests and orders from all over the world.
Since their introduction "Tribute" shirts have certainly been exposed to the nation as a result
of both national newspapers The Sun and The Mirror, featuring various celebrities who have since
jumped on the bandwagon and had their own shirts done.
| 
